The Lighthouse Schools

Client:

Year:

2024

Duration:

12 months

Launching a new boarding school from scratch

The Lighthouse Schools is a boys’ boarding school for grades 6–12 that blends traditional education with online learning. The school’s mission focuses on academic excellence, faith-based character formation, entrepreneurship and leadership. When our collaboration began, the school was brand new and had no enrolled students yet.

The challenge

With no student base and no brand recognition, The Lighthouse Schools needed to build awareness and trust quickly in a highly competitive education sector.

Our solution

We laid all the essential digital and creative foundations:

* Setup of all social media and advertising accounts
* Design of promotional flyers, ad creatives and visual assets
* Production and editing of promotional videos
* Selection of and collaboration with an Instagram influencer aligned with the school’s values
* Launch of awareness-focused Google and YouTube advertising campaigns

The result

* Solid brand awareness built during the school’s launch phase
* Real interest generated despite starting with zero students
* Target student capacity reached and maintained
* The Lighthouse Schools now runs regular classes with a sustainable enrolment pipeline